To advance our arguement and explore the statement that we were given, we decided that it made sense to look at dough. In particular the difference of dough in famine countries contrasted by play-dough in the western world, where food sources are poisoned in effect for our entertainment.
| To be clear, this is not a critique of that, but rather an example of why context is all important in design and must drive the process. Imagine trying to justify colourful inedible dough to children in famine ridden countries. As an illustration of this we packaged an edible play-dough like product for that market.
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